media evaluation

Media Evaluation

By Danielle Allison

In my induction project I was in a group and we had to try and advertise Jakemans Lemon and honey Menthol sweets. Our target was for young people ages 16-19. Before we rebranded it the target audience for the cough sweets would have been ages 30+. We had to think about allot of demographic factors whilst advertising the sweets such as, age, gender, disposable income and location. These helped to advertise the sweets because we focused on certain types of audiences such as both genders and a person of a C1 socioeconomic group.  The fact we used teenagers in our advert and a classical school scene, this would have attracted the age group we were looking for because they could relate with the scene.

By doing this I achieved allot of skills and weaknesses that I had. Some skills that I have developed are using Photoshop. I had to use Photoshop for my poster advertisement and at first I had forgot allot about how to use photo shop but as I went on and used different tools such as magnetic lasso I improved these skills. Another skill I have learnt is to plan for a 30 second advert. I had never planned an advert before so it was all new to me.  I developed an understanding for a variety of techniques that it takes to make one such as patience because it took awhile for me to get everything the way I wanted it within the group.  I found out you need team work to be able to do this and associate with the group quite allot so team work was also another skill I developed. I found out that some of my weaknesses are bossiness. I wanted my idea’s to be heard more than the other peoples in my group which wasn’t very nice for my peers so next time I need to listen to other people more. Another weakness was not being able to come up with ideas on Photoshop so I could have been more imaginative to make my advert and poster look more attractive and appealing. I am progressing with the skills that I have learnt because every time I use Photoshop I get gain more knowledge with it.

The skills I have used are team work, initiative, and camera and Photoshop skills. I’ve used these skills effectively to enhance the attraction of my advert and poster.

The elements that didn’t work would have been the layout of it because sometimes it was hard to fit everything in to the scene, so the audience may not have been able to see everything they should. If I could do the project again I would try using a better scene for the advert and try making it more appealing and funnier. The project did meet the demands of the target audience however to be more interesting I would try use a different variety of models with different styles to show the audience that any 16-19 year old can buy the sweet.  I think my work demonstrates my understanding of the audience segmentation system because it shows I have thought about what situation and models to use for the advert because I choose a situation that would relate to the target audience likewise with the models because I used people with the same age as the target audience.